The host, Central Victoria Swimming Inc (CVS) approached Clayton to create the identity and branding for the Victorian Country Swimming Championships that were to be held in Bendigo in 2012. The detailed brief contained some challenging constraints in which the CVS logo was to be included in the identity along with the club colours; green and gold. The identity was to include the full title, host town’s name, year and include an identifiable reference to both swimming and the City of Greater Bendigo. Along with the identity, CVS also required printed swimming caps for athletes, athlete and officials’ polo shirts, event passes for athletes, officials and spectators, a program cover and website home page.