Kelly Quarrell has been styling women in Victoria for over 10 years. With business booming, she was in need of an identity update. Creative Rabbit designed a wordmark with a hidden coat-hanger (paying homage to the previous logo design) as well as an icon representing Kelly herself. Kelly was after a simplistic wordmark that could also represent her work and personality. The pictorial was not on the initial brief but felt essential to help represent the person behind the business and put a face to the brand without using an obvious image. Each element has been designed to be used together or individually, depending on context.
