In 2015, mother and lawyer, Jaimi King set out to create a cosmetics brand that would would “represent women in their everyday capacity, taking the time to celebrate the beauty in life and within.” Jaimi spent months creating Mama Brown’s first product, ‘Ultimate Tanning Mousse’ made with an abundance of natural ingredients. Jaimi came to Creative Rabbit with the vision of Mama Brown’s identity being ”black and white, minimalist, simple, clear with a modern twist” to use her words. After falling in love with the identity, Jaimi requested a similar simplified look for the tanning mousse label and stationery that included packaging stickers, thank you and business cards. The finished label was printed on a clear transparent stock that wrapped the matte black bottle of the tanning mousse.