Innovative dairy herd improvement company ‘Numurkah Nu-Genes’ was entering their 25th year of business in 2014 and were looking to rebrand their business to better align themselves with their innovative services and to accommodate an expansion that would see them become a business that would service Victoria statewide, as well as eastern parts of South Australia and southern New South Wales. Using the existing colour from the 25 year old logo, Creative Rabbit designed branding that identified Nu-Genes’ services (herd + improvement) that could be used consistently across their three offices in Victoria, vehicle and office signage, stationery, uniforms and marketing materials. Branding was also created for each of the individual services Nu-Genes offered following the same process, using different colours for each.