Gemma Watts has worked in Australian beauty and fashion media since 2012 as a journalist and MC. Launching Glow Journal in 2016, Gemma was seeking an identity for her new editorial platform. Creative Rabbit designed a minimal and sophisticated wordmark and pictorial that represents Gemma’s neutral style. Although the pictorial is drawn from an image of Gemma herself, the idea to use only minimal detail allows people to insert themselves into the image, aligning with Gemma’s notion that beauty and skincare is for everyone. Following Glow Journal’s success online, Gemma launched her podcast of the same name for which Creative Rabbit also designed the album cover.
