Owner Todd Hicks came to Creative Rabbit with a clear idea of what he wanted as part of his business identity but also open minded. Todd was after a black and white identity that incorporated a circular design and some representation of tools, specifically hammer and chisel. Todd also wanted the logo to be adaptable in the way that he wanted to include contact details within the design he could. The logo incorporates Todd’s ideas and allows for details to be placed in the bottom third of the circle. We continued the black and white them through to the business cards.